For several years, the increased priority given to health by consumers has led to a number of changes in behavior and consumption in beverages of all types.
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Our story is above all that of the founder, Moïse AUGIS, originally from Port-Louis in Guadeloupe, a mecca for sugar cane, who since his childhood has always been fascinated by large plantations, the manual cutting of cane and above all the excitement and smells of rum and sugar production factories. After studying engineering in Lyon, then Chicago (USA), he embarked on an entrepreneurial and international career in four corners of the world, to finally return to the native country in order to find its landscapes, and its traditional agricultural cultures.
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15 years ago, in close collaboration with the INRA (National Institute for Agronomic Research), and supported by his whole family, he applied his technical knowledge and all his know-how in order to develop new processing approaches allowing to better exploit on a large scale, Cane Juice, because the latter is a great flavor enhancer and extremely rich in essential minerals and vitamins.
Our creations capture the energy and exquisite flavor of the world's intense and invigorating ingredients, combining state-of-the-art extraction techniques.
By combining for example, natural Cane Juice with other great other selected ingredients such as tropical fruits, Ginger Juice, Lime, Jamaican Hibiscus, it is possible to offer consumers new generations of premium spirit drinks, with a lower alcohol content, but also more invigorating and full of benefits. OUR MAIN MISSION IS TO CREATE A SPIRIT BRAND WITH THAT IS LOWER ALCOHOL, CONTENT, LESS SUGAR, BUT SUBTLY INTENSE AND INVIGORATING BY NATURE. Exploit natural and intense ingredients, such as Peruvian ginger root, cubebe from Asia, cane juice full of minerals, combined with aromatic plants and tropical spices, in order to develop and impose on the international market, a new category of "subtly intense drinks" with a lower alcohol content, lower calories, more invigorating, while offering consumers a new experience, authentic, and without excess.
We are happy to continue the story by offering you this new experience of Ginger Kick, tasty tropical blend of organic ginger, organic cane sugar cane juice, tropical spices and Caribbean rum, always with the same demand for quality and respect for traditions.
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